Pacific HR

$30K new monthly recurring revenue

Cold email opened a new route into West Coast businesses needing outsourced HR support and the software behind it. Six enterprise clients landed in the first two months, generating $30,000 in new MRR across a 120-day window.

01 / THE BUSINESS

The offer and the opportunity.

Pacific HR supports companies that need an HR function behind the business, including the software and people to manage that work. The commercial opportunity was to reach organizations that needed that support without relying only on existing relationships.

02 / THE AUDIENCE

Who the campaign targeted.

West Coast businesses

Companies across the West Coast with a need for external HR support.

New startups

Businesses establishing the people processes and systems needed to support growth.

Companies needing an outsourced HR team

Organizations looking for the combination of HR software and a team to handle the work around it.

03 / THE CAMPAIGN

How the work connected.

Build around a practical HR need

The audience included startups and other West Coast companies needing an HR team and supporting software. This connected targeting to a business need rather than a broad job-title category.

Add a new acquisition channel

Cold email was not a channel Pacific HR had initially considered. The campaign put the offer in front of the accounts the business wanted to reach, creating another route into the market.

Turn new accounts into recurring revenue

Six new enterprise accounts landed in the first two months. Those accounts added $30,000 in new monthly recurring revenue across the 120-day window, at $5,000 per client per month.

04 / THE RESULT

What the campaign produced.

Six new enterprise clients in the first two months and $30,000 in new MRR across 120 days, at $5,000 per client per month.

Which accounts do you want to win?

Let’s look at your offer, your market, and the conversations outbound could start.

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