Energy regulatory intelligence platform

67 sales calls booked

An energy software campaign aimed at developers, law firms, and other businesses navigating energy regulation. 223,000 emails went out in controlled waves, with a bounce rate below 2%, to generate 67 booked sales calls.

01 / THE BUSINESS

The offer and the opportunity.

The business sells energy software to organizations that need to understand the regulatory landscape around projects, transactions, and legal work. The campaign needed to get a specialist product in front of buyers whose work actually depends on that information.

02 / THE AUDIENCE

Who the campaign targeted.

Energy developers

Businesses planning or developing energy projects, where regulatory developments can affect the path forward.

Law firms

Firms serving energy clients, with a focus on the relevance of regulatory intelligence to their advisory work.

Other energy-market businesses

Adjacent organizations with a practical reason to evaluate energy software.

03 / THE CAMPAIGN

How the work connected.

Focus on the buyer’s use case

The audience was centered on developers, law firms, and other energy-market businesses rather than treating energy as one broad list. The relevant conversation was why regulatory intelligence mattered to that buyer’s work.

Run volume in controlled waves

223,000 sends included the initial outreach and follow-up activity. Sending in controlled waves supported scale while the campaign maintained a bounce rate below 2%.

Track interest through to calls

The campaign achieved a 3.2% reply rate and a 12% interested rate. The commercial result was 67 booked sales calls.

04 / THE RESULT

What the campaign produced.

67 sales calls booked from a campaign targeting specialist energy-market buyers. No closed-revenue figure is attributed to this case.

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