Decomposer.AI

LG + Samsung among companies with demos booked

An outbound campaign for customer intelligence across automotive, appliances, and dealerships. More than 150,000 emails were sent, with demos booked with companies including LG and Samsung. The campaign achieved a 6% reply rate, a 15% interested rate, and a 40% demo-booking rate.

01 / THE BUSINESS

The offer and the opportunity.

Decomposer.AI helps businesses understand customer voices and the reasons behind buying decisions. The campaign explored how that customer-intelligence offer could open conversations across several consumer-facing industries.

02 / THE AUDIENCE

Who the campaign targeted.

Appliance companies

Brands and manufacturers with a reason to understand customer preferences and buying decisions.

Automotive businesses

Businesses exploring the customer insight behind purchase decisions in the automotive market.

Dealerships

Businesses where understanding why a buyer chooses one dealership over another can inform the commercial conversation.

03 / THE CAMPAIGN

How the work connected.

Test the offer across industries

Outreach covered appliances, automotive, and dealerships. The use case connected customer intelligence to understanding why people buy and what influences their choice.

Run the outreach at scale

The campaign included more than 150,000 sends across the targeted industries. This is total email activity and includes touches beyond a first email to a unique prospect.

Create enterprise demo conversations

LG and Samsung were among the companies with demos booked. The campaign achieved a 6% reply rate, a 15% interested rate, and a 40% demo-booking rate.

04 / THE RESULT

What the campaign produced.

Demos booked with companies including LG and Samsung, from a campaign spanning automotive, appliances, and dealerships.

Which accounts do you want to win?

Let’s look at your offer, your market, and the conversations outbound could start.

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