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THE PLAYS

The right move.
At the right moment.

Illustrative designs for turning business signals into relevant action. We choose and build the plays around your buyers, your data, and your process.

AcquisitionCS—01

Account priority changes

TRIGGER

A relevant company event

QUALIFYClay

Validate account fit and buying relevance

TAKE ACTION

Coordinate a contextual account campaign

MEASURE THE OUTCOMEQualified opportunities
OwnerSales owner
DemandCS—02

Engagement becomes a conversation

TRIGGERLinkedIn

A relevant buyer engages with content

QUALIFY

Research the account and engagement context

TAKE ACTIONHeyReach

Prepare a relevant sales conversation

MEASURE THE OUTCOMEConversations progressing to opportunities
OwnerSales owner
ConversionCS—03

High-fit inbound gets attention

TRIGGERHubSpot

A new inbound inquiry

QUALIFY

Enrich the account and evaluate fit

TAKE ACTIONSlack

Route and prepare timely follow-up

MEASURE THE OUTCOMEResponse time and opportunity conversion
OwnerAssigned account owner
OperationsCS—04

An opportunity loses momentum

TRIGGERSalesforce

A deal has no agreed next step

QUALIFY

Review stage, history, and open questions

TAKE ACTION

Create an owner task and relevant follow-up

MEASURE THE OUTCOMEStage progression
OwnerOpportunity owner
ReactivationCS—05

A past opportunity becomes relevant

TRIGGER

The account's circumstances change

QUALIFY

Recheck fit and the original reason for stopping

TAKE ACTIONInstantly

Reopen the conversation with new context

MEASURE THE OUTCOMEReopened qualified opportunities
OwnerAccount owner
Customer growthCS—06

A customer shows growth potential

TRIGGER

An agreed customer signal

QUALIFYClay

Review account needs and expansion fit

TAKE ACTION

Prepare an account review

MEASURE THE OUTCOMEQualified expansion opportunities
OwnerCustomer account owner

These examples illustrate possible system designs. They are not client case studies or guarantees of results.

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