Define the local market
The campaign focused on the firm’s target city and reached nearly 40% of the businesses in that market.
01 / THE CONTEXT
The market shapes
the work.
The firm wanted to expand its reach across businesses in a defined local market. Outbound was layered onto the relationships already supporting its sales approach.
02 / WHAT WE BUILT
From focus
to execution.
Extend the existing approach
Outbound complemented the relationship-led approach already used by the firm.
Convert reach into new business
The engagement record tracks the new clients added to the firm’s book of business during the initial period.
THE ENGAGEMENT / SYSTEM OVERVIEW
01Local market
↓02Business coverage
↓03Relationship-led outreach
↓04New clients
REPORTED RESULT6new enterprise clients
03 / THE RESULT
What changed.
Six new enterprise clients were reported in the first two months, with reach extending to nearly 40% of businesses in the target city.
Results shown are specific to this engagement. The case summarizes previously reported RUGA GTM work.